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Fashion Marketing Communications
Material type:
TextLanguage: English Publication details: Wiley 2013Description: 203ISBN: - 9788126548408
- 658.8
| Item type | Current library | Call number | Status | Notes | Barcode | |
|---|---|---|---|---|---|---|
| Books | School of Fashion Technology | 658.8 (Browse shelf(Opens below)) | Available (not for issue) | 001638 | SOFT-BK-1638 | |
| Books | School of Fashion Technology | 658.8 (Browse shelf(Opens below)) | Available (not for issue) | 001549 | SOFT-BK-1549 |
Chapter 1 Introduction
Chapter 2 Marketing strategy
Chapter 3 Tools and media channels
Chapter 4 The power of magazines
Chapter 5 The role of public relations
Chapter 6 Celebrity
Chapter 7 The retail fashion store environment
Chapter 8 Trade marketing communications
Chapter 9 International fashion marketing communications
Chapter 10 Regulatory frameworks
Chapter 11 Assessing the effectiveness of fashion marketing communications
Chapter 12 Future directions in fashion marketing communications
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