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Global Fashion Business: International Retailing, Marketing, and Merchandising

By: Material type: TextTextLanguage: Eng Publication details: London Bloomsbury Visual Arts 2024Description: 254ISBN:
  • 9781350180185
Subject(s): DDC classification:
  • 687 JIN
Online resources: Summary: Part One An Overview 1. The Nature of the Global Fashion Business 2. Global Fashion Marketing Part Two Global Environments Affecting the Fashion Business 3. Economic Environments affecting the Fashion Business 4. Cultural Environment & Its Impact on the Global Fashion Business 5. Legal & Regulatory Environment: Playing by the Rules Part Three Assessing Global Marekt Opportunities 6. Internationalization Theories 7. Where to Enter: New Market Selection Decision 8. How to Enter Entry Mode Decision Part Four Developing Global Marketing Strategies 9. Brand Management for Global Markets 10. Product Development for Global Markets 11. Pricing for Global Markets 12. Retail & Distribution for Global Markets 13. Communications & Advertising to Global Consumers
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Holdings
Item type Current library Call number Copy number Status Barcode
Books School of Fashion Technology 687 JIN (Browse shelf(Opens below)) 25% Available (not for issue) SOFT-BK-4442
Books School of Fashion Technology 687 JIN (Browse shelf(Opens below)) 25% Available (not for issue) SOFT-BK-4434
Books School of Fashion Technology 687 JIN (Browse shelf(Opens below)) 25% Available (not for issue) SOFT-BK-4435

Part One An Overview
1. The Nature of the Global Fashion Business
2. Global Fashion Marketing
Part Two Global Environments Affecting the Fashion Business
3. Economic Environments affecting the Fashion Business
4. Cultural Environment & Its Impact on the Global Fashion Business
5. Legal & Regulatory Environment: Playing by the Rules
Part Three Assessing Global Marekt Opportunities
6. Internationalization Theories
7. Where to Enter: New Market Selection Decision
8. How to Enter Entry Mode Decision
Part Four Developing Global Marketing Strategies
9. Brand Management for Global Markets
10. Product Development for Global Markets
11. Pricing for Global Markets
12. Retail & Distribution for Global Markets
13. Communications & Advertising to Global Consumers


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