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Marking 6.0: The Future is Immersive

By: Contributor(s): Material type: TextLanguage: English Publication details: Canada Wiley 2024Description: 247ISBN:
  • 9781119835219
Subject(s): DDC classification:
  • 658.8 KOT
Summary: PART I INTRODUCTION TO MARKETING 6.0. 1. Welcoming The Era Of Marketing 6.0 2. The Emergence Of Phygital Natives 3. The Inevitability Of Immersive Marketing 4. The Future Of Customer Experience PART II THE MARKETING 6.0 ENABLER AND ENVIRONMENT. 5. Understanding The Tech Enablers 6. Building Extended Realities 7. Tapping In The Metaverse PART III THE MARKETING 6.0 EXPERIENCE. 8. Multisensory Marketing 9. Spatial Marketing 10. Metaverse Marketing
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books School of Fashion Technology 658.8 KOT (Browse shelf(Opens below)) 33% Available (not for issue) SOFT-BK-4947

PART I INTRODUCTION TO MARKETING 6.0.
1. Welcoming The Era Of Marketing 6.0
2. The Emergence Of Phygital Natives
3. The Inevitability Of Immersive Marketing
4. The Future Of Customer Experience
PART II THE MARKETING 6.0 ENABLER AND ENVIRONMENT.
5. Understanding The Tech Enablers
6. Building Extended Realities
7. Tapping In The Metaverse
PART III THE MARKETING 6.0 EXPERIENCE.
8. Multisensory Marketing
9. Spatial Marketing
10. Metaverse Marketing

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