Beyond Fashion: Inside the Fashion Business

By:

Caielli Ilaria

Material type:

TextLanguage: English Publication details: Spain Hoaki 2022Description: 223ISBN:

9788417656737

Subject(s):

Fashion Business

DDC classification:

687 CAI

Summary: INTRODUCTION FASHION AND CONTEMPORANEITY • Fashion In The 20th And 21st Centuries • Fashion Brand. Luxury And High Street • Fast Fashion Revolution • Eras, Places And Fashion. Fashion • Capitals, Fashion Shows, Street Style • Fashion Editors Vs Influencers. • Fashion In Old And New Media FASHION AND SOCIAL SCIENCES: "I BUY THEREFORE I AM" • Beyond The Clothes Themselves. The Meaning Of Fashion In Society • Why Do We Buy? • Novelty, Scarcity, Hedonism And Competition • Anatomy Of A Trend • Status And Aspirations. Logos And Meanings THE LURE OF LUXURY • Luxury: From Vice To Marketing Tool • The Magic Of Marketing. • I Don't Need It But I Do • The Art Of Selling Dreams. Economic And Emotional Value • A Front Row Seat: Diffusion Of Fashions Between Tradition To Innovation WHAT WOMEN WANT. BRANDING AND COMMUNICATION • For The Love Of The Brand. Identity, Values And Traditions • Style Star. The Creative Director And The Cult Of Personality • The Power Of Stardom. Hollywood, Royals And Power Stylists • Identity For Sale. Communication In The World Of The Image IT'S A MALL WORLD: RETAIL AND SHOPPING TEMPLES • A Brief History Of Shopping • Merchandising And Consumption • Starchitects And Brand Image • Online THE GLOBAL MARKET • Supply Chains • Vintage And Second Hand • Diversity And Inclusion NEW FRONTIERS • Fashion And Politics • Circular Fashion • Technology In The Service Of The Environment • Fashion After The Crisis BIBLIOGRAPHY

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	School of Fashion Technology				687 CAI (Browse shelf(Opens below))				33%	Checked out to Amruta Apte (SOFT-MD-2504)		06/04/2026	SOFT-BK-4965

INTRODUCTION
FASHION AND CONTEMPORANEITY
• Fashion In The 20th And 21st Centuries
• Fashion Brand. Luxury And High Street
• Fast Fashion Revolution
• Eras, Places And Fashion. Fashion
• Capitals, Fashion Shows, Street Style
• Fashion Editors Vs Influencers.
• Fashion In Old And New Media
FASHION AND SOCIAL SCIENCES: "I BUY THEREFORE I AM"
• Beyond The Clothes Themselves. The Meaning Of Fashion In Society
• Why Do We Buy?
• Novelty, Scarcity, Hedonism And Competition
• Anatomy Of A Trend
• Status And Aspirations. Logos And Meanings
THE LURE OF LUXURY
• Luxury: From Vice To Marketing Tool
• The Magic Of Marketing.
• I Don't Need It But I Do
• The Art Of Selling Dreams. Economic And Emotional Value
• A Front Row Seat: Diffusion Of Fashions Between Tradition To Innovation
WHAT WOMEN WANT. BRANDING AND COMMUNICATION
• For The Love Of The Brand. Identity, Values And Traditions
• Style Star. The Creative Director And The Cult Of Personality
• The Power Of Stardom. Hollywood, Royals And Power Stylists
• Identity For Sale. Communication In The World Of The Image
IT'S A MALL WORLD: RETAIL AND SHOPPING TEMPLES
• A Brief History Of Shopping
• Merchandising And Consumption
• Starchitects And Brand Image
• Online
THE GLOBAL MARKET
• Supply Chains
• Vintage And Second Hand
• Diversity And Inclusion
NEW FRONTIERS
• Fashion And Politics
• Circular Fashion
• Technology In The Service Of The Environment
• Fashion After The Crisis
BIBLIOGRAPHY

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