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Kellogg on Branding

By: Contributor(s): Material type: TextTextLanguage: English Publication details: Canda John Wiley & Sons, Inc 2005Description: 334ISBN:
  • 9780471690160
Subject(s): DDC classification:
  • 687 TYB
Summary: • Acknowledgments. • Introduction • The Challenge of Branding. • Section I: Key Branding Concepts • Section II: Strategies for Building and Leveraging Brands. • Section III: From Strategy to Implementation. • Section IV: Branding Insights from Senior Managers Index • Show less
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Item type Current library Call number Status Notes Barcode
Donated Book School of Fashion Technology 687 TYB (Browse shelf(Opens below)) Available (not for issue) D113 SOFT-BK-D113

• Acknowledgments.
• Introduction
• The Challenge of Branding.
• Section I: Key Branding Concepts
• Section II: Strategies for Building and Leveraging Brands.
• Section III: From Strategy to Implementation.
• Section IV: Branding Insights from Senior Managers Index
• Show less

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