000			00939nam a22001817a 4500
005			20240513115801.0
008			240426b |||||||| |||| 00| 0 eng d
020			_a9781591391968
041			_aEnglish
082			_a658.8 _bNUN
100			_aNunes Paul _9206371
245			_aMass Affluence : Seven New Rules of Marketing to Today's Consumer
260			_aBoston _bHarvard Business School Press _c2004
300			_a269
520			_a1. The New Mass Market Part One - The New Rule of Positioning 2. Seize the New Middle Ground 3. Treat Some Customers More Equal Than Other Part Two – The New rules of Designing Offerings 4. Fins an Occasional Use 5. Introduce of New Math of Ownership 6. Grow the Return of Consumption Part Three – The New Rule of Customer Reach 7. Think Global Retail Local 8. Become Apropos of Everyone Part Four – What Next? 9. Tomorrow’s Mass Market
650			_aMarketing
942			_cDB
999			_c357817 _d357817