| 000 | 00959nam a22001937a 4500 | ||
|---|---|---|---|
| 005 | 20240615134457.0 | ||
| 008 | 240610b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9781403919021 | ||
| 041 | _aEnglish | ||
| 082 |
_a658.8 _bJAC |
||
| 100 |
_aJackson Tim _9206691 |
||
| 245 | _aMastering Fashion Marketing | ||
| 260 |
_aLondon _bPalgrave Macmillan _c2009 |
||
| 300 | _a376 | ||
| 520 | _a• The customer and fashion consumption • Marketing research and information for fashion • Fashion segmentation, targeting and positioning (STP) • Marketing mix: the fashion product • Marketing mix: pricing in fashion • Marketing mix: promotion and marketing communications • Marketing mix: place & channels of distribution and service • Branding in fashion and luxury • New approaches to fashion marketing • Strategic and tactical planning in fashion marketing | ||
| 650 | _aMarketing | ||
| 700 |
_aShaw David _9206693 |
||
| 942 | _cDB | ||
| 999 |
_c358084 _d358084 |
||