000			00977nam a2200205 4500
005			20260212162036.0
008			260205b |||||||| |||| 00| 0 eng d
020			_a9781119835219
041			_aEnglish
082			_a658.8 _bKOT
100			_aKotler Philip
245			_aMarking 6.0: The Future is Immersive
260			_aCanada _bWiley _c2024
300			_a247
365			_b1696.84 _cRs.00
520			_aPART I INTRODUCTION TO MARKETING 6.0. 1. Welcoming The Era Of Marketing 6.0 2. The Emergence Of Phygital Natives 3. The Inevitability Of Immersive Marketing 4. The Future Of Customer Experience PART II THE MARKETING 6.0 ENABLER AND ENVIRONMENT. 5. Understanding The Tech Enablers 6. Building Extended Realities 7. Tapping In The Metaverse PART III THE MARKETING 6.0 EXPERIENCE. 8. Multisensory Marketing 9. Spatial Marketing 10. Metaverse Marketing
650			_aMarketing
700			_aKartajaya Hermawan _aSetiawan Iwan _9216623
942			_cBK
999			_c370332 _d370332