| 000 | 00894nam a2200193 4500 | ||
|---|---|---|---|
| 005 | 20260212151245.0 | ||
| 008 | 260209b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9783030119102 | ||
| 041 | _aEnglish | ||
| 082 |
_a658.8 _bRAJ |
||
| 100 | _aRajagopal | ||
| 245 | _aContemporary Marketing Strategy: Analyzing Consumer Behavior to Drive Managerial Decision Making | ||
| 260 |
_aSwitzerland _bPalgrave Macmillan _c2019 |
||
| 300 | _a277 | ||
| 365 |
_b10693.49 _cRs.00 |
||
| 520 | _aPART I ROLE OF CONSUMERS 1. Consumer Behavior: Internal Factors 2. Consumer Behavior: External Factors PART II MARKET & ORGANIZATION 3. Understanding Market Environment 4. Strategic Capability and Direction PART III 5. ADVANCED MARKETING-MIX 6. Product and Brand Strategy 7. Pricing Strategy 8. Distribution and Promotion Strategy 9. Marketing Research | ||
| 650 | _aMarketing | ||
| 942 | _cBK | ||
| 999 |
_c370369 _d370369 |
||