000			02003nam a2200193Ia 4500
005			20231127140258.0
008			220524s9999 xx 000 0 und d
020			_a9788174368928
041			_aeng
082			_a746.92 _bGRU
100			_aGrumbach Didier _9205340
245			_aHistory Of International Fashion
260			_bLustre Press _c2014 _aIndia
300			_a463
520			_a• INTRODUCTION • PART ONE. HAUTE COUTURE • CHAPTER 1. DEFENDING A TRADITION The Origins of Couture Couture, Apparel Manufacturing Haute Couture The Business of Couture Haute Couture After World War II The Organization of Haute Couture • CHAPTER II. THE PROFESSION’S NEW RESOURCES The Christian Dior Business Model The Purists The Moderns The Last Wave Brand Management The Marriage of Couture and Perfume According to Pierre Berge • PART TWO. READY-TO-WEAR • CHAPTER I. THE ORIGINS OF THE APPAREL MANUFACTURING INDUSTRY The Apparel Manufacturing Industry After World War Industry Initiatives The Catalysts of Change Ready-to-Wear Explodes • CHAPTER II. COUTURIERS READY-TO-WEAR The Forerunners Edition Couture Couture Turns to Ready-To-Wear Chapter III. Stylists-The New Fashion Creators The First Stylists The Fashionable Boutiques Creatures & Industrials Young Designers and Grands Couturiers How the Creatures De Mode Grew Conclusion • POSTSCRIPT • 1-FROM INTERNATIONALIZATION TO GLOBALIZATION Decompartmentalization The Invited Members Education and Conviviality • II – BRAND FRAGILITY AND DOMINATION Couture or Ready-To-Wear Brand Managers A Brand an Autonomous Product The Nature of Brands Artistic Directors and Founding Designers Fashion Brands and Luxury Brands Fashion and Finance The Owners of Large Groups Fashion and Marketing Omnipresent Competition • III. LAW AND FASHION Intellectual Property Images Broadcasting Rights
650			_aFashion History _9204386
906			_a1623
942			_cBK
999			_c7778 _d7778