000 00523nam a2200205Ia 4500
008 230125s9999 xx 000 0 und d
020 _a81-203-12190-8
041 _aeng
082 _a659.1
_bBAT/MYE
100 _aBatra R
_9107248
245 _aAdvertising Management
250 _a5th ed
260 _c1996
_bPrentice Hall
_aNew Delhi
300 _a754p
500 _aadvertising
650 _aAdvertising
_9107249
700 _aBatra R; Myers J G & Aaker D A
_9107250
906 _b38
999 _c84451
_d84451