000 00541nam a2200193Ia 4500
008 230125s9999 xx 000 0 und d
020 _a0-07-058159-2
041 _aeng
082 _a658.827
_bSEN
100 _aMonappa A
_9107954
245 _aBrand Positioning
_bStrategies For Competitive Advantage
260 _c1997
_bTata McGraw Hill
_aNew Delhi
300 _a299p
500 _aAdvertising,Brand positioning
500 _aBranding
650 _aMarketing Management
_9107955
700 _aMonappa A
_9107954
999 _c84782
_d84782