000 00548nam a2200205Ia 4500
008 230125s9999 xx 000 0 und d
020 _a0-07-462401-6
041 _aeng
082 _a658.827
_bSEN
100 _aSengupta S
_9107956
245 _aBrand Positioning
_bStrategies For Competitive Advantage
260 _c1996
_bTata McGraw Hill
_aNew Delhi
300 _a299p
500 _aBranding
500 _aBranding
650 _aMarketing Management
_9107957
700 _aSengupta S
_9107956
906 _b22
999 _c84783
_d84783