000			00468nam a2200181Ia 4500
008			230125s9999 xx 000 0 und d
020			_a0-07-115951-7
041			_aeng
082			_a658.8 _bMcD
100			_aMcdonald W J _9109038
245			_aDirect Marketing An Integrated Approach
260			_c1998 _bMcGraw-Hill _aBoston
300			_a532p
500			_amarketing
650			_aMarketing Management
700			_aMcdonald W J _9109038
999			_c85744 _d85744