000 00541nam a2200205Ia 4500
008 230125s9999 xx 000 0 und d
020 _a81-7554-288-8
041 _aeng
082 _a659.1
_bSMI
100 _aSmith P R
_9111371
245 _aMarketing Communications An Integrated Approach
250 _a4th Ed.
260 _c2005
_bKogan Page
_aNew Delhi
300 _a696p
440 _v1
500 _aadvertising;
650 _aAdvertising
700 _aSmith P R; Dr. Palla Sivaprasad & Taylor J
_9118089
999 _c96075
_d96075