000 00274nam a2200097Ia 4500
008 230206s9999 xx 000 0 und d
041 _aeng
100 _aMurthy E N, Ed.
_9119284
245 _aThe IUP Journal of Marketing Management
260 _c2010
_bIUP Publications
_aHyderabad
999 _c97736
_d97736