000			01517nam a22001937a 4500
005			20240203121906.0
008			230224b |||||||| |||| 00| 0 eng d
020			_a9789381430118
041			_aeng
082			_a658.4 _bSUR
100			_aSuresh Jayshree _9119888
245			_aEntrepreneurial Development
260			_aChennai _bMargham Publications _c2017
300			_a432
365			_b400.00 _cRS.
520			_aPART A - An Understanding of the ENTREPRENEUR Concept Chapters 1. Understanding the Meaning of “Entrepreneur” 2. Characteristics of an Entrepreneur 3. Classification of Entrepreneurs 4. The Entrepreneurial Scene in India 5. Factors Influencing Entrepreneurship 6. Entrepreneurial Growth 7. Problems of Entrepreneurs PART B – How to Start an Enterprises? 8. Business Idea Generation Techniques 9. Identification of Business Opportunities 10. Marketing Feasibility 11. Financial and Economic Feasibilities 12. Technical, Legal, Managerial, Locational and Other Feasibilities 13. Project Appraisal 14. Project Report PART C – How to Enter the Market? 15. Franchising 16. Product Strategies 17. Pricing Strategies 18. Distribution Strategies 19. Promotional strategies 20. Step-by-Step Approach for Starting New Business PART D – How to be Successful Entrepreneur? 21. Learning to be Successful 22. Family Owned Business Enterprises 23. Strategic Approaches 24. Ethics and Entrepreneurship 25. Cases
650			_aEntrepreneurship _9109338
942			_cBK
999			_c98293 _d98293